Time with Radio is Time Well Spent

As part of a marketing campaign, this week SiriusXM sent an email to consumers asking, “Why waste your time with AM/FM Radio?” Negative advertising, selling products or services by putting the competition down, is a marketing strategy that demonstrates a lack of strength in the product or service as a standalone. In the case of SiriusXM, when taking a look at their most recent  earnings report , it’s no wonder their strategy was to go after the undisputed leader in the audio space, AM/FM broadcast radio. 

read more